BC Blog Post: Advertising

Advertisements are ubiquitous and come in many different forms. Radio ads, television commercials, online image ads, and billboards are different methods consumers will come across everyday. Ads will either appeal to the consumer or will repel the consumer for many reasons.

Advertisements that appeal to me vary. Honestly, advertisements with pretty women tend to catch my attention. Although the message isn't understood right away, the tactic of having an attractive person catches the attention of consumers including myself. Scare tactics and shock factors grab the attention of consumers like me. A shocking fact opens the consumers' eyes and makes them listen to the message being sent by the company. Whether it deals with sick animals, drug/alcohol prevention, or international tragedies, the consumer will hear the message being portrayed and may act on the advertisement by donating money or spreading awareness. Other ads that catch my attention are ones with well-produced music, high-quality pictures/videos, and/or an interesting product or message.

The only advertisements that do not catch my attention are info-mercials. Info-mercials are usually very plain and bland. The spokesman or spokeswoman might even have a rather odd voice that does not appeal to me. Also, most of the info-mercials all look the same and generic. I tend to change the channel or walk away when a info-mercial is on the television screen.

With the many forms of advertisements, there are the many opinions about them.